Many sales professionals do not realize how much different generations have their own strong beliefs, values, viewpoints, expectations, and unconscious biases.

As a result, sales people often unintentionally sell to someone from a different generation like they sell to people from their own generation. After all, the only generation most of us understand to a meaningful degree is our own generation.

However, each generation very much has their own generational cultural of “Do’s” and “Don’ts”. It is their “Generational Comfort Zone”.

Not adapting accordingly to an individual’s “Generational Comfort Zone” can significantly limit a salesperson’s success selling to generationally-different people.

Having cross-generational selling skill can be a valuable “competitive edge” when selling to generationally-different people.

I will train you how to “stand out” as a cross-generational sales professional. You will gain valuable “competitive edges” when selling to customers from diverse generations.

Complimentary Post-Training Coaching 

For customized training clients we provide unlimited complimentary post-training coaching for three months after the training is completed.  This ensure our clients achieve the highest possible ROI from our training.

Complimentary Consultation

For a complimentary discussion on how I might assist you, please click on the website’s blue box showing “Book a complimentary 20-minute consultation with Bill“; or go to the Contact Bill tab of this website; or send me an e-mail at; or call me at (1) 905-599-6365.

I will do my best to respond to you before the end of the business day.

Thank you,