SELLING TO DIFFERENT CULTURES

From my conversation with people in the audience, they were very frustrated by not having success selling to prospects from different cultures.

They wanted my presentation to provide them practical information on “what to do” to overcome the cultural barriers to their success selling to people from different cultures.

DISCUSSING CULTURAL SELLING

The video of this TV appearance addresses cross cultural selling and negotiating. The interview also addresses haggling and the significant differences between buying cultures and haggling cultures.

CULTURAL DIFFERENCES

The video of this TV appearance focuses on the three very different time cultures of the world.

GENERATIONAL DIFFERENCES

The video of this TV appearance focuses on how different generations have very different viewpoints.

INCREASING YOUR CLOSING RATIO 30%-50% WHEN MULTICULTURAL SELLING

This video addresses key points on why most sales professionals are not as successful as possible selling to prospects from different cultures. These points apply equally in the Canadian and American markets.