Canada and the USA have large multicultural markets in many of their cities. Toronto is the most multi-cultural city in the world. New York has a huge multi-cultural market.

It is difficult to sell to a culturally-different prospect who thinks you do not understand them; cannot relate to them; and thinks you do not show knowledge and respect for their cultural expectations and preferences. These are significant cross-cultural sales barriers to overcome.

Most sales professionals are unaware they are trying to sell to culturally-different prospects “cross-culturally blind”.

Without state-of-the-art cross-cultural sales training, a sales representative will try to sell to a culturally-different prospects the way they successfully sell to prospects from their culture. After all, that is the only sales approach and culture they really know.

They can easily unknowingly make significant cross-cultural selling mistakes.

My training will provide you with valuable cross-cultural sales skills which will provide you with significant “competitive edges” in multi-cultural markets.

Complimentary Post-Training Personalized Coaching

For customized training clients, we provide unlimited complimentary post-training coaching for three months. This ensure our clients achieve the highest possible ROI from our training.

Complimentary Consultation

For a complimentary discussion on how I might assist you, please click on the website’s blue box showing “Book a complimentary 20-minute consultation with Bill“; or go to the Contact Bill tab of this website; or send me an e-mail at; or call me at (1) 905-599-6365.

Thank you,