Culture is extremely powerful. It is the most powerful social force that shapes who we become as adults.
While all cultures function in the same way, the actual culture of countries vary greatly depending on their society’s values, viewpoints, beliefs, expectations, traditions and other key factories.
Despite the ever increasing diversity of Canada and USA, most sales professionals in the USA and Canada are not trained in cross-culture selling.
As a result, sales people unintentionally try to sell to culturally-different prospect virtually “cross-culturally blind”. Their “cross-cultural blindness” causes them to erect self-imposed cultural barriers which significantly limit their chance to sell successfully to culturally-different prospects.
Our cross-cultural sales training is designed to overcome a sales professional’s “cross-culturally blindness”. It provides clients both an easy-to-follow explanation of culture and the six identified key cross-cultural dimensions essential to successfully selling to culturally-different prospects.
Normally culturally-different prospects are much more emotional/sensitive to cross-cultural mistakes than people who grew up in Canada & the USA.
Without state-of-the-art cross-cultural sales training, a sales representative will unintentionally try to sell to a culturally-different prospects the way they successfully sell to prospects from their own culture. After all, that is the only sales approach and culture the sales person knows.
When it it is apparent that a sale person lacks a reasonable level of knowledge of the culturally-different prospect’s culture and does not show respect for the expectations and preferences of culturally-different prospects, the culturally-different prospect usually quickly lose interest in the sales person. Self-imposed, significant cross-cultural sales barriers have been erected by the sales person.
Our cross-culture sales training will provide you with valuable cross-cultural sales skills which will provide you with significant “competitive edges” in today’s multi-cultural markets.
Complimentary Post-Training Personalized Coaching
For clients, we provide unlimited complimentary post-training coaching for three months. This ensure our clients achieve the highest possible ROI from our training.
Complimentary Consultation
For a complimentary discussion on how I might assist you, please click on the website’s blue box showing “Book a complimentary 20-minute consultation with Bill“; or go to the Contact Bill tab of this website; or send me an e-mail at [email protected]; or call me at (1) 905-599-6365.
Thank you,
Bill