Increasingly companies are including in their business growth strategies a marketing plan specifically focused on the local multicultural market since this market segment is now so large in the USA and Canada.

The multicultural market in the USA is at least a $3.4 trillion market and it is a $1.0 billion market in Canada. It is also growing quickly in both countries.

Having a good multicultural marketing plan is often not enough to be as successful as possible winning business from the local multicultural markets. 

What is lacking is that companies are not providing members of their sales force and/or distribution channels with cultural sensitivity sales training. 

Without customized cultural sensitivity training focused on selling, a sales person or distributor will try to sell to culturally-different prospects in the only way they know how – namely how they sell to people in their own country. They are virtually trying to sell “cross culturally blind” to culturally different prospects. 

We enhance the value of this seminar by incorporating in this seminar our cultural sensitivity tool Your Cultural Profile Report and Your Cultural Gaps and Barriers Report identifying the cross-cultural gaps and barriers you have with people in/from up to 100 countries and outlines how you can overcome the specific cultural gaps and barriers you have with them.

Complimentary Post-Training Support

For our clients who have asked us for a customized seminar, we provide complimentary post-training support to make sure they achieve the highest possible ROI from their investment in cross-cultural training from our company. 

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365.

I’ll do my best to respond to you before the end of the business day.

Thank you,